Etiket Case Study

The Challenge
Etiket, a luxury beauty retailer based in Montreal, had a clear vision: grow their online business while delivering a seamless customer experience across digital and physical touchpoints. With an existing retail presence powered by Lightspeed, they needed a platform that could support scalable e-commerce, unified gift cards, loyalty integration, and streamlined order tracking between channels.

The Solution
We migrated Etiket to Shopify Plus and Shopify POS, laying the foundation for an omnichannel experience that works just as beautifully behind the scenes as it does for customers. By integrating a suite of best-in-class tools—Booxi for appointment bookings, Klaviyo for personalized marketing, Yotpo for loyalty, Design Packs for advanced content, and Gorgias for customer service—we gave Etiket a system that scales with them.

The Results
Since launching on Shopify Plus:

• Etiket has expanded, opening a second brick-and-mortar location in Toronto

• Their team now offers cross-channel gift cards, real-time order tracking, and a unified loyalty program

• They’ve seen a significant lift in online sales and conversion rate thanks to a faster, more personalized customer experience

DigitalJAS was proud to be their strategic partner in crafting a shopping experience that mirrors the elegance and precision of their brand.